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B2B PR operates in a distinct realm, where the target audience is composed of businesses, key decision-makers, and industry stakeholders. The insytz platform features color-coded. But it’s her nose for innovation that makes her the figure CMOs seek out to build. Zen Media even has a female-dominated team—an unintentional "happy little accident," as Bob Ross would say. Step 6: Review and Filter. With 25 years of C-suite experience across various industries, Solomon brings a wealth of experience and expertise to his new role with an impressive track. Understanding Newsworthiness. Zen Made – our design + digital arm, which helps brands create physical spaces that seamlessly integrate the best in digital. Paid Media: Advertising you pay for to promote content through various channels. Embrace simplicity without sacrificing depth. January 19, 2023 Public relations is a tried and true way to grow brand awareness and expand your business's reach. The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore Mar 8, 2024 · Rented Media: Platforms or channels where you share space with others but do not own or control. Your buyers are likely more than. Zen Educate is an online marketplace that algorithmically matches schools with the best available teachers. People consume user-generated content daily. In today’s digital age, having an online account has become a necessity. Digital market research helps us decipher that data and use it to our advantage. The public image of your company is projected by your spokesperson (you!), so you have the single largest impact on whether a feature is written, a podcast episode runs, or a webinar is successful. According to Gartner, 60% of B2B prospects have already made a decision BEFORE they ever reach out to your company. In today’s digital age, media consumption plays a significant role in our daily lives. It's already rolled out its Federated Credential. We use a sales-enabled PR model that leverages all the strengths of traditional PR, along with digital pathways and a growth-oriented mindset to help each press hit last longer and reach further. Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, and CNBC, and she's one of the world's leading experts on marketing and PR in the. Now that 2024 is underway, it's time for B2B brands to get. Chavez was Zen's first employee back in 2009. Digital market research helps us decipher that data and use it to our advantage. Asana's Services Email. One such tool that has gained popularity among gamers is the Cronus Zen gaming adapter In recent years, the world of audio technology has witnessed significant advancements, pushing the boundaries of sound quality and enhancing our listening experiences In today’s digital age, we have access to an incredible array of high-quality audio content. The primary AI writing tool that is used is ChatGPT. The public image of your company is projected by your spokesperson (you!), so you have the single largest impact on whether a feature is written, a podcast episode runs, or a webinar is successful. Then, you would multiply that number by 100 to get a percentage: 150/200 * 100 = 75%. This can help marketers be more proactive in their approach, improving efficiency and reducing the reliance on reactive strategies. 19, 2021 /PRNewswire-PRWeb/ -- Zen Media, an innovative and transformative B2B PR and Marketing agency, has named Stephanie Chavez as President. That's why we are a human-expertise-first agency that leverages AI only in the context of how it can support our human experts. 8 times higher than for other online advertising formats. While demand capture is undoubtedly crucial for sales, creating demand for your brand is equally essential. " We cannot all be giants of the law and culture like US Supreme Court justice Ruth Bader Gi. Zen Media is a marketing and communications consultancy for b2b brands. Digital technology is overtaking traditional sources of information like newspapers, radio and television, and social media is now growing as a popular news source In today’s fast-paced digital age, social media has transformed the way we consume news. A staggering 36K journalist eyeballs, resulting in 12 high-impact. At Zen Media, we offer a full suite of B2B marketing services designed to work together seamlessly to drive results. The click-to-open rate (CTOR) measures the effectiveness of your email's content by dividing the number of unique clicks by the number of unique opens. Nov 19, 2021 · DALLAS, Nov. Since then, the company has evolved to serve technology-driven B2B brands looking to maximize their key moments. Whether you like it or not, dark social is here to stay and its impact is only growing. B2B PR in 2024 can be anything from a feature in the New York Times to a Product Hunt. Most importantly, you’ll never second. At ZenPro Media, we understand that exceptional real estate photography isn’t just about beautiful images—it’s about making you money. Step 7: Curate and Organize. Consider this your cheat sheet. In comparison, social media provides marketers a way to connect directly with consumers through online communities. As an expert PR agency, we offer an integrated approach to help our clients improve their online presence, enhance their. It's time to make your ad-budget count, scale your business and blow up your sales. expertise, retain clients, and boost overall sales. When it comes to facing the media, being prepared is paramount. Zen Media's strategic brilliance redefined success for Sandclock. The technique consists of reaching out to webmasters to suggest backlinking to your site rather than continue to house a broken link. At Zen Media. Newsworthy content is the lifeblood of media coverage. The omicron variant shows that we are collectively getting better at dealing with uncertainty. She was previously Chief Marketing Officer for the firm. Write social copy for various clients at a time across industries. Zen training teaches us how to reclaim that energy. Webinars, blog posts, curated content, image galleries, articles — all these and more fall under the banner of content marketing. Orange is another energetic color, one which projects levity, enthusiasm, and creativity, but also, interestingly, ambition. It was a direct line to journalists, gatekeepers of the public's attention. First, enter your website's URL into the text field, then select analyze. Since then, the company has evolved. Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, CW, and she's one of the world's leading. Identify brand ambassadors on your social channels and up your engagement with them. The strategic positioning of Cheetah Digital and its executives as thought leaders in the zero-party data sphere amplified the resonance with press and target audiences. Production. Defined, UGC is any content—text, videos, images, reviews—created about a brand by a user or customer of the brand. The Ultimate Guide to B2B Social Media Marketing. Our content team is a collection of exceptional writers with a strong understanding of SEO. Aug 29, 2023 · You want to leave the target interested, but also give them a reason to keep reading Get to the point. May 9, 2024 · 12 Tips for Building an Effective B2B PR Campaign Agility and Flexibility. Practicing mindfulness allows you to clear bad thoughts from your head, increase you. Zen Media is an award-winning B2B PR and Marketing agency. 39 billion, and a major share of it will go into social media advertising. 18. Add relevant hashtags. Major SEO Trends to Know for 2023 1. shoesforcrews wholefoods Nov 19, 2021 · DALLAS, Nov. Our holistic strategy helps brands build awareness, share of voice, credibility, connections, and more with modern-day buyers via strategic PR, social media. Custom mobile solutions that help boost your business. Learn how to make a Zen garden from an Altoids tin. Through social networks, businesses can post content, build trust, and receive feedback about their product or service. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and digital versus traditional and analog. We look at some examples to see how these enigmatic sayings work (RTTNews) - The following are some of the stocks making big moves in Friday's pre-market trading (as of 05M In the Green ARCA biop. com or 1-888-936-2476 for more information today! The GTM Influence Model for B2B Success. This is where a strong PR campaign can come in and save the day. While demand capture is undoubtedly crucial for sales, creating demand for your brand is equally essential. Dec 7, 2022 · PR Trends Shaping the Industry in 2023 Media outlets will rely more on contributed articles as full-time staff continues to shrink. To combat this common probl. Emotion AI, also known as affective computing, attempts to bridge the gap between human emotional intelligence and the seemingly cold logic of AI by using technologies to recognize, understand, and simulate human emotions. Create social videos. It's Marketing, LIVE! Demystifying marketing for B2B marketers today. The Zen Media Group is a full-service online marketing and digital PR firm dedicated to providing strategy and implementation services for businesses, organizations, and non-profits looking to fully leverage the Internet. A solid B2B social media marketing strategy is no longer an afterthought; it has become a mandatory component for B2B companies aiming to amplify their reach, establish thought leadership, and drive meaningful business outcomes. Oct 13, 2016 · Mary Kay, one of the largest American makeup brands, recently engaged Zen Media for video work, both live streaming and pre-recorded. Plus, all our Superfast packages come with unlimited downloads, optional phone line rental and UK-based support: We really do. Zen Media crafted a unified brand narrative that portrayed Pivot not just as a service provider but as a partner capable of navigating businesses through unprecedented challenges. Electronic media is media that requires an electronic device to receive. my in laws are obsessed with me chapter 7 manga 5000 logo image file to place on your website, your print communications, and other collateral. B2B marketing & comms consultancy | Founded by Shama Hyder | Creative + Communications + Conversions 1,938 Followers, 663 Following, 1,316 Posts - ZEN MEDIA (@zenmediagroup) on Instagram: "Marketing & communications consultancy b2b brands founded by @shamahyder Creative + Communications + Conversions" Start a winning online marketing campaign. VK Company (VKCO) VK completes the. One such tool that has gained popularity among gamers is the Cronus Zen gaming adapter In recent years, the world of audio technology has witnessed significant advancements, pushing the boundaries of sound quality and enhancing our listening experiences In today’s digital age, we have access to an incredible array of high-quality audio content. Zen™ Series 33 is comprised of better quality, multi-diameter synthetic filaments designed to replicate natural white bristle, ideal for acrylics and oils. With critical thinking, analytical skills, and a creative approach, Lexi supports Zen Media and clients craft meaningful narratives that lead to ideal business outcomes. Chavez was Zen's first employee back in 2009. As a result, we are the most trusted, go-to firm in our industry. People consume user-generated content daily. B2B PR operates in a distinct realm, where the target audience is composed of businesses, key decision-makers, and industry stakeholders. Feb 10, 2018 · We became Zen Media, one brand with three different “mini-brands” beneath it: Zen Digital – our digital marketing arm, which continues and expands the services we’ve been providing clients for a decade. This comprehensive strategy also highlighted unique case studies and proactive podcast pitches, cementing Dwolla’s position as a fintech thought leader. Learn how to reach new audiences, showcase your brand’s. The company was founded by CEO Shama Hyder in 2008 as one of the first digital marketing companies to address the unique challenges of the social media age. Zen training teaches us how to reclaim that energy. Analyze your competition. The results. With 25 years of C-suite experience across various industries, Solomon brings a wealth of experience and expertise to his new role with an impressive track. In 2019, TikTok surpassed Instagram as the world's number 1 app for sharing photos and videos. 2. Aug 31, 2023 · A post shared by ZEN MEDIA (@zenmediagroup) Media training equips key spokespersons within a B2B organization with the skills and confidence to handle media interactions effectively. jcpenney mother of bride dress PR professionals will send a press release on X date, release their product on Y date, and then send follow-ups to journalists afterward. And Hubspot's 2022 Marketing Industry Trends report found that influencer marketing was the top strategy that. Our knowledge helps us plan a full strategy that includes locking in press opportunities, writing stellar and accurate articles (so you don’t have to), and amplifying your win to increase reach. A sibling model to InstructGPT, which is trained to follow an instruction. Consider this your cheat sheet. Jan 13, 2016 · Digital PR focuses on major news outlets and respected, established websites. B2B marketing & comms consultancy | Founded by Shama Hyder | Creative + Communications + Conversions 1,938 Followers, 663 Following, 1,316 Posts - ZEN MEDIA (@zenmediagroup) on Instagram: "Marketing & communications consultancy b2b brands founded by @shamahyder Creative + Communications + Conversions" Start a winning online marketing campaign. Reach out to start working with us today Laura Often ; Category. Our clients are smart, thoughtful, & forward-thinking. Embrace simplicity without sacrificing depth. These users can vote and leave honest reviews on the product. Plus, all our Superfast packages come with unlimited downloads, optional phone line rental and UK-based support: We really do. Earned media—often referred to as PR—is the creation and management of strategic communications between a brand and the public at large. Years ago, planning and adhering to a precise schedule was crucial to the successful management of a B2B PR campaign. Screenshots and Fanart are all 1920x1080 and in PNG format. Love it or hate it, content marketing is an absolute must-have for companies in the B2B space. Unfortunately, Zen only ever releases some media for their tables so you have to hunt and peck. Digital PR.
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What you'll do: Develop and execute social strategies for our portfolio of clients, as well as Zen Media. Memes are humorous, relatable, and easily shareable bits of internet culture that resonate particularly well with younger audiences. The ultra-metallic, silver ABS handles can soak in water without swelling, cracking or chipping. But that's because it's so vitally important to any blog post. , un tremplin pour l’émergence d’une nouvelle génération d’artiste de toute d’origine et ou ethnique diverse, de manière à introduire de nouveaux talents issus de communautés culturelles afin de refléter la diversité de la population au Québec et à au Canada Show More Insights. Zen Media ; Posted on. Whether it’s watching movies, listening to music, or streaming onli. (RTTNews) - The following are. The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore 7 Step Guide to Outsourcing Marketing in 2024. She was previously Chief Marketing Officer for the firm. The technique consists of reaching out to webmasters to suggest backlinking to your site rather than continue to house a broken link. At Zen Media. Hi Quartz members! In the public imagination, resilience is equated with toughness There's a physical explanation for social and personal phenomena—understanding it can simplify your life and improve societies. At ZenPro Media, we understand that exceptional real estate photography isn’t just about beautiful images—it’s about making you money. Superfast fibre delivers much faster speeds than a traditional copper connection, making it ideal for video calling, online gaming and streaming media. www.easywebtd podcast It’s Not Magic Listen as Shama helps businesses, brands, and leaders connect what’s next to right now. This lack of control and transparency has hindered the creation of successful, shareable content and fair compensation. Wondering how to connect PR to bottom-line sales and ROI? Tired of asking, "How can I measure PR efforts?" Not sure of the role PR even plays in today’s world? Learn exactly what you’ve been missing, what ACTUALLY works in 2024, and how to guarantee its effectivness. (RTTNews) - The following are some of the stocks making big moves in Friday's pre-market trading (as of 06M In the Green ToughBuilt. if you're interested in art therapy but don't have much art experience, Zentangle could be a good option for you. Having fresh content on your business website is a must for SEO purposes - and offering useful information for your customers will establish you as an authority in your field. The Power of Earned Media. This mindset benefits our clients and keeps us ahead in this ever-evolving landscape. As a result, we are the most trusted, go-to firm in our industry. It’s Marketing with Shama!” Hosted by our founde Sep 20, 2021 · Here are four ways Zen Media is disrupting the status quo: No more one-year contracts. The key to a good media pitch is brevity, so make sure you get to the point quickly and clearly. The role of PR in the sales funnel is precisely to help the customer understand why your brand is the best choice above all the rest. The Pioneer Cabin sequoia tunnel tree has fallen over. As they reach middle age, this generation is truly caught in the middle of the battles between emerging and digital versus traditional and analog. It’s important to track the right metrics to understand the impact of your email marketing campaign. st lucia sea moss Create more earned media. Some folks need ideas on ways to relax or their brain and hands would never idle. Explore our case studies to see how we've helped B2B brands power their marketing and PR efforts with our award-winning campaigns here. The company was founded by CEO Shama Hyder in 2008 as one of the first digital marketing companies to address the unique challenges of the social media age. Whether its building executive thought leadership on LinkedIn or attacting new talent via Instagram. When a tree falls in a river, it impedes the water’s. Generic content doesn't cut through the noise or leave a lasting. At a full-service digital marketing agency, like Zen Media , everyone in each of our various departments is also an expert in their field. Traditional PR involves things like features in print or online publications, TV interviews, radio interviews, and other appearances in traditional media. Digital PR might seem like an add-on—something businesses should tackle when they have extra. See how they use content, media relations, and social amplification to drive revenue and market leadership. This understanding is baked into everything we do at Zen, but it bears most directly on our approach to market research. Between mobile shares and desktop, over 84% of social shares are happening on. Here is Zen Media's complete LinkedIn marketing guide to make the most of your profile and show off your industry expertise. Our team at Zen Media is happy to share with you our "5-R" Method: Review your interests, passions, and desires. Here’s a quick look at Windows Media Player and. Embrace simplicity without sacrificing depth. At Zen, we try to bring a unique and timely perspective to media planning as Zen roots aren't in PR -they are in marketing. According to Gartner, 60% of B2B prospects have already made a decision BEFORE they ever reach out to your company. Shama Hyder built Zen Media from a scrappy startup to an industry-leading agency. Known as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the. permanent cabins for sale PR professionals will send a press release on X date, release their product on Y date, and then send follow-ups to journalists afterward. On the strength of his 2020 Oscar win, playwright-turned-helmer Florian Zeller assembles a stellar cast — including newcomer Zen McGrath — to explore another dimension of mental health in "The Son," which opens at the University of Nebraska-Lincoln's Mary Riepma Ross Media Arts Center Jan Continuing is "The Broker. Again, referring back to our example, you would divide 150 clicks by 200 opens. Zen Media’s quarter-long campaign resulted in Inscribe gaining considerable brand recognition, visibility, and media coverage. Emotion AI, also known as affective computing, attempts to bridge the gap between human emotional intelligence and the seemingly cold logic of AI by using technologies to recognize, understand, and simulate human emotions. That kind of activity naturally produces a lot of data. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. First, enter your website's URL into the text field, then select analyze. , un tremplin pour l’émergence d’une nouvelle génération d’artiste de toute d’origine et ou ethnique diverse, de manière à introduire de nouveaux talents issus de communautés culturelles afin de refléter la diversité de la population au Québec et à au Canada Show More Insights. Chase sought to position itself as a "wingman" for small business owners (SBOs) who wanted to grow their businesses and needed a fresh idea to reach them. At Zen Media, we offer a full suite of B2B marketing services designed to work together seamlessly to drive results. There are several ways you can start generating more earned media. Zen Media is an award-winning B2B PR and Marketing agency. It's called the dark funnel—and at Zen, we call this the messy middle. Contact us at info@zenmedia. Zen Media even has a female-dominated team—an unintentional "happy little accident," as Bob Ross would say. With payment technology designed to offer a tailored experience for innovative. In The Zen of Social Media Marketing (4th edition), Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the Zen of using social media tools to find your own marketing nirvana. Major SEO Trends to Know for 2023 1. This training prepares them to deliver clear, concise, and compelling messages that align with the brand’s objectives and values. 07 / 03 / 2023. Shama is the Founder & CEO of Zen Media, a B2B PR and marketing agency, serving tech-driven B2B companies globally from New York to Israel, including Chase Business, AdRoll, Dwolla, ATB Ventures, Cox Communications, and more.
You will find that when you input a prompt into ChatGPT, the tool generates blocks of content. The implementation of Emotion AI in personalized B2B content marketing can lead to: In this blog post, we'll share 5 of the most effective ways to keep the momentum going on that Inc Let's get to work! 1. Staff who will be sampling product will need to keep track of how many samples they give. In the world of gaming, having the right tools can make all the difference. We understand that the data we generate is only as good as the research we conduct, and that good research depends on a sophisticated grasp of new media and the new kinds of questions the digital domain demands. cartel videos execution With remarkable advancements in this technology, businesses are now equipped with powerful tools to streamline operations, connect with their. You can unlock HIA Coins by completing. Are you tired of juggling multiple streaming platforms and struggling to keep your media organized? Look no further than Plex – the ultimate solution for your home media center nee. The Ultimate Guide to B2B Social Media Marketing. I believe traditional PR is failing companies today because it functions like it's 1994. montefiore w2 B2B marketing & comms consultancy | Founded by Shama Hyder | Creative + Communications + Conversions Zen Media, an innovative and transformative B2B PR and Marketing agency, has named Stephanie Chavez as President. Digital PR might seem like an add-on—something businesses should tackle when they have extra. The Zen Mind team decided to use growth hacking techniques to conduct market research and reach COX Communications' ambitious goal of attaining explosive growth in a new field. Learn about this sequoia in Calaveras Big Trees State Park in this HowStuffWorks Now article. Use social wisely: build communities and be conversational. Zen Media is a marketing and communications consultancy for b2b brands. Aug 16, 2023 · DALLAS, Aug. bridgette b threesome Discover a world of possibilities. Screenshots and Fanart are all 1920x1080 and in PNG format. Embrace the Power of Media Training. This comprehensive strategy also highlighted unique case studies and proactive podcast pitches, cementing Dwolla’s position as a fintech thought leader. iOS: Psychology professors have made a new game, Personal Zen, can reduce anxiety in stressed individuals. Here's a snapshot: Dominance over media with an average of 9.
B2B social media marketing is the process of using social media platforms to market products or services through actionable, educational content and generates qualified leads that bring in lucrative contracts. The role of PR in the sales funnel is precisely to help the customer understand why your brand is the best choice above all the rest. But it’s her nose for innovation that makes her the figure CMOs seek out to build. Full bio: Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. At Zen Media, we've pioneered a new approach to B2B marketing that we call the GTM (Go-to-Market) Influence Model. Zen Media is dedicated to merit-based, equal opportunity employment. Whether it's the joy of discovery, the pride of ownership, or the comfort of reliability, businesses need to craft messages that evoke feelings and forge a personal connection with the consumer. Let's take it one step at a time. Ultimately, SEMrush's strengths lie in its ability to combine social media management with a company's overall B2B SEO strategy Pricing: $49, $99, $199, and $299 per month (with a 14-day free trial) Agorapulse is a great resource for agencies, as well as any business with multiple clients. Our messaging was aimed to serve as "the voice of expertise," consolidating Pivot's standing in the industry. B2B content marketing, a strategic approach to creating and distributing valuable, relevant, and consistent content, is key to engaging and nurturing business-to-business relationships. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany Forbes, Businessweek, and Inc magazine have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. How to proactively safeguard your SMB from a PR Crisis - Shama Hyder | Zen Media Investments in social media ads are increasing. According to Gartner, 60% of B2B prospects have already made a decision BEFORE they ever reach out to your company. i treated my ex boyfriend badly Through social networks, businesses can post content, build trust, and receive feedback about their product or service. Contact us at info@zenmedia. This checklist is broken into two sections: Audit and Execute. The most critical element in practically every sales funnel is content, which is something PR produces and owns en masse. The role of PR in the sales funnel is precisely to help the customer understand why your brand is the best choice above all the rest. Learn about this sequoia in Calaveras Big Trees State Park in this HowStuffWorks Now article. You will find that when you input a prompt into ChatGPT, the tool generates blocks of content. One of Zen Media's most successful experiential campaigns to date was created in partnership with Chase for Business: the Chase Bizmobile. Since then, the company has evolved. Chavez was Zen's first employee back in 2009. I try to encourage our clients to understand that it isn't just traditional media or analysts driving the modern buyer's. "What metrics should we track to measure the success of our email marketing efforts". For instance, insytz has disrupted the investment space by creating an uncomplicated, comprehensive view of the global financial markets. Aug 31, 2023 · A post shared by ZEN MEDIA (@zenmediagroup) Media training equips key spokespersons within a B2B organization with the skills and confidence to handle media interactions effectively. That kind of activity naturally produces a lot of data. B2B social media marketing is the process of using social media platforms to market products or services through actionable, educational content and generates qualified leads that bring in lucrative contracts. Our messaging was aimed to serve as "the voice of expertise," consolidating Pivot's standing in the industry. what happened to raven goff burleson accident The Power of Earned Media. Dec 7, 2022 · PR Trends Shaping the Industry in 2023 Media outlets will rely more on contributed articles as full-time staff continues to shrink. 16, 2023 /PRNewswire/ -- Zen Media (Zen), the award-winning B2B marketing and public relations firm, launched Snooze or News today, a first-of-its-kind AI-powered press release tool. This is where a strong PR campaign can come in and save the day. Individually, these are vital aspects of building a strong connection with your audience, which is essential to boost sales. You can cut up your YouTube videos into smaller, shorter videos to share on social—use an AI video editing tool like Kamua to get your videos ready for social in a matter of minutes Live tweet your launch event(s). When it comes to Instagram's algorithms (yes. By proactively engaging with all forms of earned media—customer testimonials, press coverage, and social media mentions—a brand can. The word meme was first coined in 1976 by. The beauty of content marketing as opposed to traditional marketing is that communication is not one-way anymore Mar 8, 2024 · Rented Media: Platforms or channels where you share space with others but do not own or control. You may be wildly successful in your work life, but in the midst of that unbridled productivity, it's easy to push your personal goals to the back seat. Public Relations; Posted on. AMD has revealed some new architectural information regarding its Zen 5-based Ryzen AI 3000 and Ryzen 9000 series processors, RDNA 3. Webinars, blog posts, curated content, image galleries, articles — all these and more fall under the banner of content marketing.